Pinterest's TikTok competitor is getting new music. The company today introduced its Video-focused “concept pins” feature will now have the flexibility to add popular tracks from top artists due to new licensing offerings with Warner Music Group, Warner Chappell Music, Merlin and BMG. This can increase with the music already provided through Pinterest's royalty-free music library from 7Digital, the famous company.
With the launch, Pinterest says there will likely be hundreds of recent tracks accessible from artists like Dan + Shay, Bruno Mars, Michael Bublé, Twenty One Pilots, Zach Bryan, Paramore and others.
To make browsing and accessing this larger music catalog easier, the Pinterest mobile app may also introduce a new music experience on iOS and Android. Right here, creators will be able to search for music by artist, monitor title, or keyphrase with the intention of finding the right song to accompany their Concept Pin.
To use the feature, creators first open Concept Pins and then click the music icon to be taken to the location where they will search for and add the desired display. They will then document your Concept Pin and publish it.
The replacement could help make Pinterest Concept Pins a more viable competitor to TikTok, as well as other social apps that have ventured into the short video format, like Instagram Reels and YouTube Shorts — all of which already have the flexibility to add songs disseminated from the main record companies.
Launched last year , Concept Pins is Pinterest's personal resource for the now-ubiquitous short video format TikTok, which has appeared on numerous apps including Snapchat, Instagram, Fb, YouTube, Spotify, Netflix It is more recently , twitter . Rather than copying TikTok instantly, as some others have done, 60-second concept pins allow creators to tell their stories using a mix of video, photos, music, and other editing tools — but in a way, put their own pins can be tapped through, which has similarities to Tales. The Concept Pins feed, in turn, scrolls vertically, like TikTok.
This format can be useful for the types of films Pinterest creators would like to make because it allows them to add parts to their Pins that a video-only feature wouldn't allow as easily – like a list of elements and steps for a recipe. , for example, or the names of products used in a makeup tutorial.
Pinterest customers can like, share, and tap Concept Pins. But they will also save them to other boards for later reference – an organizational feature that TikTok lacks these days.
This summer season, Pinterest opened up the Concept Pins format to advertisers as well, with the launch of “Concept Ads ”.
“Music plays an important role in elevating storytelling and empowering storytellers, creators and Pinners who uplift the world every day on Pinterest,” said Malik Ducard, chief content officer at Pinterest, in an announcement about the launch. “We’re excited to partner with Warner Music Group, Warner Chappell Music, Merlin and BMG to deliver the latest music to our platform and elevate the content and inspiration created on Pinterest.”
